Privacy Policy

Last updated: April 19, 2025

Introduction

Welcome to Noir Blanc Boutique's Privacy Policy. This policy explains how we collect, use, and protect your personal information when you visit our website. We respect your privacy and are committed to protecting your personal data.

Information We Collect

When you visit our website, we collect certain information about your device, your interaction with the site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

We primarily collect information through cookies related to Google services:

  • Google Analytics cookies to analyze website traffic and user behavior
  • Google Ads cookies to measure and optimize advertising campaigns
  • Google Tag Manager cookies to manage and deploy marketing tags on our website

Google Services We Use

Google Analytics

We use Google Analytics to understand how visitors interact with our website. This service collects information about:

  • Your device and browser information
  • Your IP address (anonymized)
  • Pages you visit and time spent on those pages
  • Referral sources
  • Basic demographic data

This information helps us improve our website and provide a better shopping experience.

Google Ads

We use Google Ads to show you relevant advertisements across the internet, particularly on Google search results and Google partner websites. Google Ads uses cookies to:

  • Track conversions from our ads
  • Remarket to users who have previously visited our site
  • Optimize ad delivery based on your interactions
  • Measure the effectiveness of our advertising campaigns

Google Tag Manager

We use Google Tag Manager to manage and deploy marketing tags (including Google Analytics and Google Ads) on our website. Google Tag Manager itself doesn't collect any personal information, but it facilitates the collection of data by other tags that may collect data.

Cookie Usage

Our website uses cookies to enhance your browsing experience. A cookie is a small text file that is placed on your device when you visit our website. We specifically use cookies for the following Google services:

Types of Cookies We Use

  • Essential cookies: These are necessary for the website to function properly. They don't collect any personal information.
  • Analytics cookies (Google Analytics): These cookies help us understand how visitors interact with our website. They collect aggregated, anonymous information.
  • Advertising cookies (Google Ads): These cookies are used to show relevant advertisements to you on other websites based on your browsing behavior and interests.

Managing Cookies

You can manage your cookie preferences through our Cookie Consent banner that appears when you first visit our website. You can also change your preferences at any time by:

How We Use Your Information

We use the information collected through Google services to:

  • Analyze website traffic and user behavior to improve our website and services
  • Display relevant advertisements based on your interests and previous interactions
  • Measure the effectiveness of our marketing campaigns
  • Identify and address technical issues on our website
  • Generate aggregated analytics about how our website is used

Affiliate Program Disclosure

We participate in affiliate marketing programs, including the Commission Junction (CJ) affiliate program. This means that we may earn commissions when you click on and/or make purchases through affiliate links on our website.

When you click on affiliate links, the following occurs:

  • A cookie is set in your browser that identifies you as having come from our website
  • This cookie allows the affiliate program to track your activity, such as purchases made
  • The cookie typically expires after 30-90 days (varies by program)
  • We receive commission on qualified purchases made through these links

The cookies used by affiliate programs collect data such as:

  • The referring URL (our website)
  • Your IP address
  • The time and date of your click
  • Information about your purchase (if completed)

For more details about our affiliate relationships, please visit our Affiliate Disclosure page.

Data Sharing and Third Parties

Your information collected through Google services and affiliate links may be shared with:

  • Google: As the provider of Analytics, Ads and Tag Manager services, Google processes your data according to their own privacy policy. Google may use this data for their own purposes in accordance with their privacy policy: https://policies.google.com/privacy
  • Commission Junction (CJ): As our affiliate network partner, CJ may collect information when you interact with affiliate links on our site, as described in their privacy policy: https://www.cj.com/legal/privacy-policy
  • Service providers: We may share aggregated, non-personal information with our partners who help us operate our website and analyze data.

We do not sell your personal information to third parties.

Data Retention

Google Analytics data is retained for 26 months by default, after which it is automatically deleted. Google Ads data retention periods vary based on the specific feature and campaign settings.

Your Rights

Depending on your location, you may have certain rights regarding your personal information:

  • The right to access information we hold about you
  • The right to request correction of your personal information
  • The right to request deletion of your personal information
  • The right to object to processing of your personal information
  • The right to data portability
  • The right to withdraw consent

To exercise these rights, please contact us using the details provided in the "Contact Us" section below.

International Data Transfers

Your information may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction.

Google, as our data processor for analytics and advertising, may process your data in various locations globally. Google complies with legal frameworks for transferring data internationally.

Children's Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

  • By email: info@noirblancboutique.com
  • Through our contact form: Contact Us